“Me without filter”
@carnautics_india · 5.4K followers
We have not measured this creator's own baseline yet, so we cannot say whether 30M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A mechanic stands in a garage, first without an air filter, representing 'Me without filter', then holding an air filter, representing 'Me with filter'. The video uses a trending audio to create a humorous comparison.
Open original ↗30M
Views
5.7%
Engagement
85/100
Virality
Likes 1.7MComments 12KShares —
Why it worked
The video uses a popular audio trend and a relatable 'before and after' concept to create a humorous comparison. The unexpected twist of using an actual car filter for the 'with filter' part makes it clever and shareable, especially within the auto community.
clever use of a trending audiorelatable concept applied to a nichesimple yet effective visual gag
humorbehind-the-scenesrelatability
How to reproduce this format
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