×7InstagramComedy
“No panic:”
@sig_slouma · 255K followers
×7its author's usual
This creator normally gets 4.5M views. This one got 37M. That gap — not the raw number — is what makes the format worth copying.
A man tries to steal cheese from a shop while being chased by a dog. He escapes through a manhole and encounters a rat kingdom, where he must offer the cheese to the rat king to save himself from an army of rats.
Open original ↗37M
Views
7.8%
Engagement
90/100
Virality
Likes 2.9MComments 12KShares —
Why it worked
The video uses a humorous and absurd premise with unexpected twists, keeping viewers engaged. The use of sound effects and visual effects adds to the comedic timing and overall entertainment value. The relatable struggle of being chased by a dog, combined with the fantastical element of a rat kingdom, creates a unique and shareable narrative.
Creative and unexpected storylineEffective use of visual effects and sound design for comedic impactEngaging and fast-paced editingClear call to action at the end
humorstorytellingvisual effects
How to reproduce this format
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