×68InstagramComedy
Comedy Instagram video that did 68× its author's usual
The prize? A trip to… 🌴 #puertorico #puertoricosong #touriststuff
@wisnerbaum · 476K followers
×68its author's usual
This creator normally gets 23K views. This one got 1.6M. That gap — not the raw number — is what makes the format worth copying.
People walk into an office building and start dancing to the 'Puerto Rico' song, reacting to a sign that says 'COME INTO WORK DANCING TO "PUERTO RICO" FOR A PRIZE'.
Open original ↗1.6M
Views
2.4%
Engagement
90/100
Virality
Likes 37KComments 364Shares —
Why it worked
The video works because it's a humorous and relatable take on office culture, combining a popular trend with a playful challenge. The unexpected dancing from various employees creates a sense of fun and lightheartedness, making it highly shareable and entertaining. The use of a trending song further boosts its discoverability.
Relatable office settingHumorous and unexpected employee reactionsUses a trending audio effectivelyShowcases positive company culture
Office HumorEmployee EngagementCompany CultureTrending Challenges
How to reproduce this format
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