×22InstagramComedy
“POV: a bully from the 80's in the modern day world”
@colecaked · 1.0M followers
×22its author's usual
This creator normally gets 869K views. This one got 17M. That gap — not the raw number — is what makes the format worth copying.
The video shows a 'bully from the 80s' interacting with a 'nerd' in a modern-day setting. The bully tries to demand lunch money, only to be told it's digital, and then attempts a 'wedgie' but ends up getting put in a headlock by the nerd.
Open original ↗17M
Views
5.4%
Engagement
75/100
Virality
Likes 930KComments 1.7KShares —
Why it worked
The video works because it plays on nostalgic tropes of 80s bullying and subverts expectations with a modern-day twist, creating a humorous and relatable scenario. The 'POV' hook immediately draws viewers in, and the unexpected turn of events keeps them engaged.
Clear comedic premiseRelatable character archetypesUnexpected twist endingGood use of trending audio for comedic effect
humornostalgiarelatable situations
How to reproduce this format
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