×16InstagramTravel
“POV: You used KAYAK and now you can work from anywhere”
@scottymuirhead · 72K followers
×16its author's usual
This creator normally gets 458K views. This one got 9.0M. That gap — not the raw number — is what makes the format worth copying.
A man in business attire and swim trunks carries an office desk and chair to the beach, sets up a remote workspace, and then takes his laptop on a surfboard into the ocean to continue working.
Open original ↗9.0M
Views
0.3%
Engagement
85/100
Virality
Likes 25KComments 140Shares —
Why it worked
The video uses humor and an absurd scenario to highlight the benefit of remote work and the freedom to travel. The visual contrast of a business setting in a beach environment is inherently funny and shareable. The 'POV' hook immediately draws viewers in by presenting a relatable fantasy.
humorous conceptrelatable desire for remote workstrong visual contrastclear brand integration without being overly salesy
humorremote worktravel freedom
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