×2“My one true love😍”
@wantsandneedsbrand_ · 841K followers
This creator normally gets 219K views. This one got 335K. That gap — not the raw number — is what makes the format worth copying.
The video starts with a compilation of couples playing a blindfolded kissing game, where the blindfolded partner tries to guess the other's height by kissing them. The video then transitions to a man playing the same game, but instead of kissing a person, he kisses a hoodie hanging on the wall. He then puts on the hoodie and sweatpants, revealing a matching brown tracksuit, which is then promoted as the 'Brown Set' with a link in bio.
Open original ↗Likes 9.5KComments 160Shares —
Why it worked
The video works by leveraging a popular couple's trend and subverting expectations with a comedic twist. The initial relatable and wholesome content draws viewers in, and the unexpected product placement, combined with the humor, makes the advertisement memorable and shareable. The use of a trending audio also boosts discoverability.
How to reproduce this format
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