×0“It is currently 1 o'clock in the morning and I'm sneaking into my boss's apartment to film an ad for our company.”
@chrismansour__ · 40K followers
This creator normally gets 17K views. This one got 3.8K. That gap — not the raw number — is what makes the format worth copying.
A young man sneaks into his boss's apartment at 1 AM to film a promotional ad for their company, 'behindthescenes.com,' which helps creators book courses, communities, and coaching offers. The boss wakes up and chases him, ending with a 'wasted' screen.
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Why it worked
The video uses a relatable scenario of a dedicated employee going to extreme lengths for their job, combined with humor and a dramatic 'wasted' ending. The 'sneaking around' aspect creates immediate curiosity and suspense, making viewers want to see what happens next. The fast cuts and on-screen text keep the pacing engaging.
How to reproduce this format
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