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“Итак, родные, скоро Курбан Байрам. Я купил таких вот огромных красавиц специально для вас.”

@yatank13 · 1.2M followers

×1its author's usual

This creator normally gets 1.8M views. This one got 1.7M. That gap — not the raw number — is what makes the format worth copying.

A man stands outdoors with two sheep, announcing a giveaway for the upcoming holiday of Kurban Bayram. He explains that to win one of the sheep, viewers need to subscribe to his account and like the video. He states the winners will be announced in three days, on May 25th, and that participants from all over the world are welcome.

Open original ↗
1.7M
Views
6.7%
Engagement
75/100
Virality

Likes 94KComments 19KShares

Why it worked

The video works because it leverages the excitement of a giveaway, offering a high-value prize (sheep for Kurban Bayram) that resonates culturally with a specific audience. The clear, simple rules for participation (subscribe and like) lower the barrier to entry, encouraging broad engagement. The promise of a global reach for participants also expands its potential audience.

clear call to actionhigh-value prize for target audiencesimple participation rulescultural relevance
giveawayscommunity engagementholiday celebrations

How to reproduce this format

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