×73InstagramComedy
“How thoughtful….”
@mezzocaleb · 112K followers
×73its author's usual
This creator normally gets 105K views. This one got 9.6M. That gap — not the raw number — is what makes the format worth copying.
A man dreams he is playing with a rock outside, but wakes up to find his partner has put a rock on his chest. He then dreams of fighting over the rock, only to wake up again with his partner on top of him, holding the rock.
Open original ↗9.6M
Views
12.0%
Engagement
80/100
Virality
Likes 1.1MComments 1.6KShares —
Why it worked
The video works due to its unexpected and humorous plot twists, utilizing a trending audio to enhance the comedic effect. The relatable scenario of being disturbed while sleeping, combined with the absurdity of the rock, creates an engaging and shareable piece of content.
Effective use of trending audio for comedic timing.Clear and engaging narrative despite short length.Relatable scenario with an absurd, humorous twist.Good use of on-screen text to set the scene.
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How to reproduce this format
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