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“Excuse me, brother, you work here?”
@car.exper7 · 5.8M followers
We have not measured this creator's own baseline yet, so we cannot say whether 22M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man in traditional Arab attire approaches another man in a luxurious car showroom, asking about the prices of various high-end cars. The second man, who appears to be the owner, repeatedly states he doesn't remember the prices because they are part of his private collection.
Open original ↗22M
Views
4.3%
Engagement
90/100
Virality
Likes 938KComments 1.2KShares —
Why it worked
The video works due to the contrast between the seemingly casual questioning about expensive cars and the owner's nonchalant responses, implying immense wealth. This creates curiosity and aspirational content, making viewers want to see more of the luxurious lifestyle and the owner's reaction.
Engaging dialogueShowcases extreme luxuryRelatable reaction from the 'interviewer'Clear narrative arc
luxury lifestylewealth displaycar collection
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