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InstagramComedy

“nopanic”

@sig_slouma · 255K followers

×10its author's usual

This creator normally gets 4.5M views. This one got 49M. That gap — not the raw number — is what makes the format worth copying.

A man panics in a boat during a storm, then calmly transforms into a fish, which is then caught by a seagull and dropped onto a fish market stall. The man then buys the fish, cooks it, and serves it to himself in a restaurant, with a miniature version of himself standing on the cooked fish.

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49M
Views
7.4%
Engagement
90/100
Virality

Likes 3.6MComments 8.6KShares

Why it worked

The video's absurd and escalating humor, combined with the 'No Panic' recurring motif, creates a highly entertaining and shareable experience. The unexpected transformations and visual gags keep viewers engaged and curious about what will happen next, leading to high watch time and shares.

creative use of visual effectsescalating humorrelatable 'no panic' themeengaging sound design
humorstorytellingvisual effects

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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