×136“Oi, você deve estar se perguntando o que é que eu estou tomando aqui, mas não tem nada na caneca.”
@thalescardoso.corretor · 9.3K followers
This creator normally gets 13K views. This one got 1.7M. That gap — not the raw number — is what makes the format worth copying.
A man uses various props and a voice recording to create a humorous illusion that he is holding objects, speaking, and owns the house he is in, before revealing that it's all fake except for the house he is selling. The video then transitions to a montage of the luxurious house, highlighting its features.
Open original ↗Likes 180KComments 2.3KShares —
Why it worked
The video uses humor and a 'reveal' format to capture attention and build curiosity. The initial segment creates a relatable, lighthearted tone, making the sudden transition to a luxury real estate showcase more impactful and memorable. The unexpected twist makes the viewer pay attention to the actual product being advertised.
How to reproduce this format
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