×12InstagramComedy
“My Boss Set Up A Meeting To Play Hotline Bling 😂”
@husbandandwifelawteam · 599K followers
×12its author's usual
This creator normally gets 289K views. This one got 3.6M. That gap — not the raw number — is what makes the format worth copying.
A boss plays Drake's 'Hotline Bling' during a Zoom meeting, dancing enthusiastically while his employees react on screen. One employee even shows their dog on camera.
Open original ↗3.6M
Views
6.7%
Engagement
90/100
Virality
Likes 235KComments 3.4KShares —
Why it worked
The video works because it's relatable and humorous. Many people have experienced dull work meetings, so seeing a boss break the monotony with a popular song and dance is unexpected and entertaining. The reactions of the employees, especially the dog showing up, add to the comedic effect and make the video highly shareable.
relatable workplace scenariohumorous and unexpected boss behavioremployee reactions add authenticityuse of popular music
workplace humoremployee engagementboss anticsrelatable work situations
How to reproduce this format
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