Auto Instagram video that did 1× its author's usual
Absolutely lovin these new @veritasforged mt-500 wheels and @goodyear eagle f1’s on the giveaway CTSV 🥶 Only 2 days left to enter to win + 10k cash!!! Link in bio! HartfordRacing.com
@ms.emelia · 2.4M followers
This creator normally gets 630K views. This one got 418K. That gap — not the raw number — is what makes the format worth copying.
A woman showcases the process of upgrading the wheels and tires on a white Cadillac CTSV. She poses with the old wheel, then with the new wheels and tires, and finally installs them on the car, ending with a shot of the completed car.
Open original ↗Likes 19KComments 282Shares —
Why it worked
The video works due to its clear before-and-after visual of the car's upgrade, combined with an engaging presentation by the creator. The use of trending audio and quick cuts keeps viewers entertained, while the call to action for a giveaway drives engagement and virality.
How to reproduce this format
More auto hooks that worked
“When you've already filled up and look back.”×12667 its author's norm