“No panic:”
@sig_slouma · 255K followers
This creator normally gets 4.5M views. This one got 14M. That gap — not the raw number — is what makes the format worth copying.
A man is shown falling from a burning airplane, then saved by a giant pigeon. He lands on a tree branch, where he encounters a pigeon and its offspring with his face. He then flies away with the pigeon-faced birds, returning to the burning plane before landing safely in a city, where he is interviewed by reporters.
Open original ↗Likes 1.1MComments 11KShares —
Why it worked
The video uses surreal and unexpected humor, combined with a popular meme format (the 'no panic' audio and visual gag), to create a highly shareable and entertaining piece of content. The visual effects, though not perfectly seamless, add to the comedic absurdity. The relatable initial panic followed by an absurd solution creates a strong emotional arc that keeps viewers engaged.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm