Travel Instagram video that did 8× its author's usual
All aboard, never a bad day for a cable car ride on California St in San Francisco. Shot on the Sony a7SIII at 600mm. . . . #sanfrancisco #california #cablecar
@thurber_shots · 162K followers
This creator normally gets 102K views. This one got 794K. That gap — not the raw number — is what makes the format worth copying.
This video shows a time-lapse of vehicles and a cable car moving up and down a steep street in San Francisco, with the Bay Bridge visible in the background. The cable car is the central focus, appearing multiple times.
Open original ↗Likes 59KComments 276Shares —
Why it worked
The video works because it captures the iconic charm of San Francisco's cable cars and steep streets, appealing to nostalgia and wanderlust. The time-lapse effect creates a satisfying, rhythmic visual loop, making it highly rewatchable and shareable. The recognizable landmark (Bay Bridge) adds to its broad appeal.