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×1333
Instagram

“She got caught…”

@afrikanakitchen · 122K followers

×1333its author's usual

This creator normally gets 18K views. This one got 25M. That gap — not the raw number — is what makes the format worth copying.

A woman is secretly filming a couple at a restaurant. When the man notices, he turns the camera on her, revealing a promotional offer for the restaurant on his phone.

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25M
Views
3.5%
Engagement
85/100
Virality

Likes 867KComments 2.2KShares

Why it worked

The video uses a relatable scenario of people filming in public, creating a humorous and engaging narrative. The twist of the man turning the camera back on the woman, revealing a promotional offer, is unexpected and clever, effectively integrating an advertisement into an entertaining skit. The trending audio adds to its shareability.

humorous storylineeffective product placementrelatable scenariotrending audio use
humorpromotionsrestaurant marketing

How to reproduce this format

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