×0“Man, Instagram needs to get on top of this spam shit.”
@adrian_portelli · 1.3M followers
This creator normally gets 3.2M views. This one got 669K. That gap — not the raw number — is what makes the format worth copying.
A man in a black hoodie directly addresses the camera, expressing frustration about Instagram's spam issues. He shows screenshots of his organic post's engagement metrics, then contrasts it with the influx of spam comments he receives from specific regions, advocating for Instagram to implement better filtering tools.
Open original ↗Likes 83KComments 9.4KShares —
Why it worked
The video works because it taps into a common frustration among content creators and users about platform spam, creating relatability and a sense of shared experience. The direct address and passionate tone make it engaging, while the visual evidence of spam reinforces his point. It also offers a potential solution, which resonates with users seeking platform improvements.
How to reproduce this format
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