InstagramComedy
“I want to apply for a loan. Business or personal? Personal. What's the reason for the loan? Personal reasons.”
@notrudyayb · 951K followers
×4its author's usual
This creator normally gets 343K views. This one got 1.5M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to get a $10,000 loan from a bank, but despite having a high credit score and ability to pay it back, the banker denies him, explaining that the bank wants people to struggle so they can rack up debt and take their belongings.
Open original ↗1.5M
Views
6.3%
Engagement
85/100
Virality
Likes 95KComments 528Shares —
Why it worked
The video uses humor and exaggeration to highlight a common frustration people have with banks and financial institutions. The unexpected twist of the banker openly admitting to wanting people to struggle creates a comedic and relatable moment, making it highly shareable.
Relatable scenario for many people dealing with financial institutions.Unexpected and humorous twist.Clear character roles and dialogue.Good pacing for a short-form skit.
humorrelatabilitysocial commentary
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's normExplore more