×12Comedy Instagram video that did 12× its author's usual
they were just aura farming 🥀
@evanbodycomb · 542K followers
This creator normally gets 1.0M views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A man lies in bed, seemingly ill, calling for a doctor. A person in a full plague doctor costume, complete with a bird-like mask and long black coat, enters the room and then poses dramatically to a rap song. The sick man asks if he'll be okay, and the plague doctor responds with a 'no' before leaving.
Open original ↗Likes 1.5MComments 5.9KShares —
Why it worked
The video works due to its comedic juxtaposition of a serious historical event (the Black Death) with modern 'drip' culture and a trendy audio. The unexpected appearance of the plague doctor in a fashion-show-like manner, combined with the sick patient's reaction and the doctor's blunt response, creates a highly shareable and entertaining piece of content.
How to reproduce this format
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