×3InstagramAuto
“Fk the system - Unleaded 49.9c per litre”
@adrian_portelli · 1.3M followers
×3its author's usual
This creator normally gets 3.2M views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
A man stands next to a gas price sign, looking disappointed at the high prices. He then taps the sign, and the price for 91 unleaded gas drops significantly, making him happy and giving a thumbs up.
Open original ↗11M
Views
2.6%
Engagement
90/100
Virality
Likes 250KComments 32KShares —
Why it worked
The video works because it taps into a universal frustration (high gas prices) and offers a fantastical, wish-fulfillment solution. The sudden, dramatic drop in price is a shock visual that grabs attention, and the creator's reaction provides an emotional payoff. It's relatable, aspirational, and uses a simple, clear narrative.
relatable premiseclear visual narrativesatisfying resolutioneffective use of sound effects
humorrelatabilitywish-fulfillment
How to reproduce this format
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