InstagramComedy
“aura.”
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 117M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man is sitting at a restaurant table, eating. He looks up and then looks down at his hand, rubbing it. He then looks up again, then down at his food.
Open original ↗117M
Views
5.3%
Engagement
85/100
Virality
Likes 6.2MComments 27KShares —
Why it worked
The video uses a trending audio and a relatable scenario (being in a public place) to create a humorous skit about 'aura.' The quick cuts and the man's subtle reactions make it engaging and shareable.
uses trending audio effectivelyrelatable scenariosubtle humorshort and rewatchable
humorrelatabilitytrending audio
How to reproduce this format
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