×57InstagramFashion
“just bc we are wearing the Monster Dive Automatic doesn’t mean we know how to use it @shinola”
@goood.desmond · 119K followers
×57its author's usual
This creator normally gets 447K views. This one got 26M. That gap — not the raw number — is what makes the format worth copying.
A man asks three friends for the time, but they all struggle to tell him the time despite wearing expensive watches, highlighting the performative nature of wearing watches for style rather than function.
Open original ↗26M
Views
8.3%
Engagement
75/100
Virality
Likes 2.1MComments 7.5KShares —
Why it worked
The video works because it's a relatable and humorous take on a common social observation. Many people wear watches as a fashion statement rather than for timekeeping, and the skit exaggerates this for comedic effect. The quick cuts and close-ups on the watches enhance the humor, and the trending audio adds to its shareability.
Relatable humorClear comedic premiseGood use of trending audioEffective close-ups to highlight the watches
humorstylerelatability
How to reproduce this format
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