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InstagramAutoDay in the life

“So while it looks really good on the inside and out. The last time I came to it, the car was dead.”

@mrjww · 516K followers

×2its author's usual

This creator normally gets 61K views. This one got 91K. That gap — not the raw number — is what makes the format worth copying.

A man takes his 18-year-old Aston Martin DBS to Aston Martin Works for maintenance and restoration. He explains that the car was neglected in its previous life and is now getting a full assessment of required work, including a costly problem with the wheels. He also highlights other special Aston Martin models in the workshop.

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91K
Views
2.7%
Engagement
75/100
Virality

Likes 2.4KComments 30Shares

Why it worked

The video works by combining a personal story (the owner's car issues) with exclusive access to a high-end car workshop. The curiosity gap about the car's problems and the promise of seeing something 'incredibly special' keeps viewers engaged. The reveal of the expensive repair and the showcase of rare Aston Martins appeals to car enthusiasts and those interested in luxury car maintenance.

Exclusive access to Aston Martin WorksEngaging storytelling about car problems and restorationHigh-quality visuals of luxury carsBuilds suspense with a 'long list of problems' and a 'special' reveal
Luxury Car MaintenanceCar RestorationAutomotive ExpertiseBehind the Scenes

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