×43InstagramReal Estate
“It’s time to move!”
@yycnewhomes · 56K followers
×43its author's usual
This creator normally gets 5.5K views. This one got 218K. That gap — not the raw number — is what makes the format worth copying.
A man stands on an office chair, held by two women, while a third woman holds a broom. He holds up a sign that says "YOU NEED A NEW HOME" as the camera zooms in, all set to a trending audio.
Open original ↗218K
Views
1.0%
Engagement
75/100
Virality
Likes 2.1KComments 27Shares —
Why it worked
The video uses a trending audio and a humorous, unexpected visual to grab attention. The text overlay directly addresses a potential customer need, making it relevant to the real estate niche.
Humorous and unexpected visual hookClear and direct messageUses trending audio effectivelyRelatable problem for the target audience
humorreal estate tipsmarketing
How to reproduce this format
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