×3“Australia, it is time to wake up. Front page of the Herald Sun...”
@adrian_portelli · 1.3M followers
This creator normally gets 3.2M views. This one got 9.2M. That gap — not the raw number — is what makes the format worth copying.
The video shows a person holding up two pages of the Herald Sun newspaper, pointing out headlines and articles. The first page discusses a petrol stunt and police, while the second page features an article about MPs using allowances to pay mortgages. The person expresses frustration and anger about the newspaper's focus and alleged corruption.
Open original ↗Likes 210KComments 17KShares —
Why it worked
The video works by tapping into public frustration and anger about perceived corruption and misdirection of attention by media and politicians. The use of a newspaper as a visual prop makes the claims tangible, and the direct, emotional voiceover creates a strong, relatable connection with viewers who share similar sentiments. The 'us vs. them' narrative (ordinary Australians vs. corrupt elites) is highly engaging and shareable.
How to reproduce this format
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