×2Auto Instagram video that did 2× its author's usual
When you own the petrol station, the cars and the drinks. Challenge accepted 🍺
@adrian_portelli · 1.3M followers
This creator normally gets 2.6M views. This one got 7.2M. That gap — not the raw number — is what makes the format worth copying.
The video showcases a grand opening event for a petrol station, highlighting luxury cars, a coffee bar, and a fully stocked convenience store. The creator emphasizes owning the petrol station, the cars, and the drinks, creating an aspirational display of wealth and ownership.
Open original ↗Likes 197KComments 17KShares —
Why it worked
The video works by tapping into aspirational content, showcasing luxury cars and a successful business venture. The 'owning everything' narrative is a bold claim that generates curiosity and engagement, while the fast cuts and trending audio keep viewers entertained. It leverages the 'flex' culture common on short-form platforms.
How to reproduce this format
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