InstagramMusic
“POV: how we come up with content ideas”
@sunuensemble · 1.8K followers
We have not measured this creator's own baseline yet, so we cannot say whether 347K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Three young men are shown brainstorming content ideas for a music event. Two hold phones to a third man's ears, simulating him absorbing ideas, which then leads to him excitedly writing '67' on a whiteboard. The video concludes with a promotional poster for 'Twin Tix' at RM67 for two tickets.
Open original ↗347K
Views
4.5%
Engagement
75/100
Virality
Likes 16KComments 58Shares —
Why it worked
The video uses humor and a relatable 'behind-the-scenes' look at content creation, which is engaging. The use of a trending audio and a clear call to action at the end, combined with a visual representation of the offer, makes it effective for promotion. The skit format is entertaining and keeps viewers engaged until the reveal.
Engaging and humorous skit format.Clear and direct call to action.Effective use of trending audio.Relatable 'behind-the-scenes' content creation theme.
behind the scenespromotional contenthumorevent marketing
How to reproduce this format
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