×224InstagramPets
“WHAT'S HAPPENING, Ali, why is this guy sleeping?”
×224its author's usual
This creator normally gets 263K views. This one got 59M. That gap — not the raw number — is what makes the format worth copying.
A boss walks into his office and asks why one of his employees is sleeping. Another employee explains that the sleeping employee just sold 20 Mercedes cars, prompting the boss to show extreme care and consideration for the sleeping employee.
Open original ↗59M
Views
4.4%
Engagement
85/100
Virality
Likes 2.6MComments 7.8KShares —
Why it worked
The video works by creating a relatable scenario of a boss and employees, then subverting expectations with the boss's over-the-top care for a high-performing employee. This highlights the value of top performers and generates discussion and engagement around workplace dynamics and incentives.
Relatable workplace scenarioHumorous twist on boss-employee dynamicsClear narrative and punchlineHighlights value of high performance
workplace humoremployee recognitionsales motivationentrepreneurship
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