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InstagramComedyVoiceover + b-roll

“Ой”

@e.zefirov · 28K followers

We have not measured this creator's own baseline yet, so we cannot say whether 1.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A person opens a MacBook, types, and then quickly swaps it for a tablet playing a cartoon, all set to rhythmic sounds.

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1.6M
Views
7.3%
Engagement
85/100
Virality

Likes 119KComments 672Shares

Why it worked

The ASMR-like sounds and quick, satisfying transitions create an engaging and almost hypnotic viewing experience. The unexpected switch from a work device to a children's cartoon adds a humorous and relatable twist, appealing to a broad audience who might juggle work and family life.

satisfying visual and auditory experiencequick transitions keep attentionrelatable humor in the device switch
tech humordaily lifeASMR

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