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Tech Instagram video that did 14× its author's usual

He’s going to make the agents attend daily standup too…

@alberta.tech · 309K followers

×14its author's usual

This creator normally gets 218K views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.

A CEO, who is not technical, tries to 'reinvent' software engineering processes by renaming existing ones, leading to a comedic interaction with his employee. He demands a plan for coding, which the employee identifies as a 'design doc,' and insists on 'LeetCode challenges' for AI agents.

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1.4M
Views
3.0%
Engagement
85/100
Virality

Likes 41KComments 235Shares

Why it worked

The video works because it uses humor to highlight a common frustration in the tech industry: non-technical management trying to dictate technical processes. The CEO's ignorance and the employee's exasperation are relatable, creating an entertaining and shareable piece of content. The rapid back-and-forth dialogue keeps viewers engaged.

Relatable workplace humor for tech professionalsClear dialogue and expressive actingQuick pacing keeps the audience engagedHighlights common industry frustrations in a comedic way
humorworkplace_comedytech_industry_insights

How to reproduce this format

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