×11“this is remote work now”
@scottymuirhead · 72K followers
This creator normally gets 505K views. This one got 5.7M. That gap — not the raw number — is what makes the format worth copying.
A man dressed in a shirt, tie, and shorts, with ski boots and a beanie, sets up a desk in the snow to work remotely. He then takes his desk and laptop onto a ski lift, continues working from the gondola, and even skis down the mountain while on a video call, humorously demonstrating extreme remote work.
Open original ↗Likes 196KComments 1.3KShares —
Why it worked
The video works because it takes a common relatable concept (remote work) and exaggerates it to an absurd, humorous degree by placing it in an unexpected and challenging environment (a ski slope). The contrast between the professional attire and the ski gear, combined with the effort of moving a desk and working while skiing, creates a highly shareable and entertaining piece of content. The trending audio adds to its virality.
How to reproduce this format
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