×241“what are you listening to, man?”
@joshkreugz · 77K followers
This creator normally gets 53K views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A man wearing headphones is interviewed about what he's listening to. He explains he's listening to Clairo and researching period cramps after a breakup, even working on a bill to outlaw them, while another man on a motorized bike repeatedly tries to interrupt him by driving past and yelling.
Open original ↗Likes 1.3MComments 3.7KShares —
Why it worked
The video works due to the comedic contrast between the interviewee's serious, unexpected answers and the interviewer's increasingly frustrated attempts to get a clean take, amplified by the disruptive biker. The on-screen text adds to the humor, and the relatable 'interview' format makes it highly shareable.
How to reproduce this format
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