×121InstagramFinance
“Surely can’t go up anymore”
@shanedavidcole · 197K followers
×121its author's usual
This creator normally gets 96K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A man stands at a gas pump, filling his car. As the price on the pump rapidly increases, he reacts with increasing disbelief and despair, culminating in him covering his face in frustration.
Open original ↗12M
Views
3.1%
Engagement
90/100
Virality
Likes 351KComments 6.0KShares —
Why it worked
The video uses relatable humor about rising gas prices, a common pain point for many. The trending audio enhances the comedic effect, and the creator's exaggerated reactions are highly engaging and shareable.
highly relatable contenteffective use of trending audioengaging and expressive reactionsclear and concise on-screen text
relatable humorcurrent eventseveryday struggles
How to reproduce this format
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