×1InstagramComedy
Comedy Instagram video that did 1× its author's usual
@zachking · 32M followers
×1its author's usual
This creator normally gets 5.4M views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.
A man pulls up to a gas station in a luxury SUV, then switches it out for a horse-drawn carriage due to high gas prices. He then drives off in the carriage.
Open original ↗5.3M
Views
3.7%
Engagement
85/100
Virality
Likes 195KComments 1.3KShares —
Why it worked
The video uses humor and a relatable problem (high gas prices) to create an engaging and shareable piece of content. The unexpected switch from a modern SUV to a horse-drawn carriage is a visual gag that resonates with viewers.
Relatable and timely topicUnexpected visual gagClear and concise storytellingHigh production quality
humorrelatabilitysocial commentary
How to reproduce this format
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