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InstagramParentingVoiceover + b-roll

Instagram video breakdown

@ziyad_mykhametaliyev · 8.8K followers

We have not measured this creator's own baseline yet, so we cannot say whether 12M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A father, working as a delivery driver, receives a call from his daughter asking for a beautiful dress to be the prettiest at kindergarten. He looks at the dress he's holding and then up at the sky, implying he will make her wish come true through hard work.

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12M
Views
11.2%
Engagement
90/100
Virality

Likes 1.3MComments 29KShares

Why it worked

This video works due to its strong emotional appeal, tapping into universal themes of parental love, sacrifice, and aspiration. The narrative is clear and relatable, creating empathy and a sense of warmth. The use of a child's voice and a father's determined expression amplifies the emotional impact, making viewers feel connected to the story and the characters. The implied narrative of a father working hard to fulfill his daughter's wish is highly shareable and resonates with many, driving engagement through emotional connection.

Strong emotional narrativeRelatable theme of parental love and sacrificeEffective use of voiceover and trending audioClear visual storytelling
parental lovesacrificedeterminationemotional storytelling

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