Instagram video breakdown
WE WERE SO CONFUSED
@ryan.jon · 637K followers
We have not measured this creator's own baseline yet, so we cannot say whether 5.0M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man recounts a story about his two-year-old daughter farting on a park bench, and then he and his daughter accidentally farting on a mom who was playing hide-and-seek under the bench.
Open original ↗5.0M
Views
6.9%
Engagement
85/100
Virality
Likes 341KComments 1.3KShares —
Why it worked
The story is relatable to parents and anyone who finds bodily humor funny. The unexpected twist of the mom under the bench adds a layer of surprise and humor, making it highly shareable. The natural reactions of the hosts also enhance the comedic effect.
Relatable and humorous storyEngaging storytelling with good pacingAuthentic reactions from co-hostsClear on-screen text for key phrases
humorstorytellingparenting
How to reproduce this format
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