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InstagramAutoVoiceover + b-roll

“Hello, I am looking for Mercedes C class. Budget till 100k,”

@dontoverpayauto · 1.2K followers

We have not measured this creator's own baseline yet, so we cannot say whether 1.3K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video documents a car sourcing agent's search for a Mercedes C-class for a client with a budget of 100,000 AED. It shows the process of inspecting potential cars, rejecting damaged ones, and getting outbid at an auction, highlighting the challenges of finding a good deal.

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1.3K
Views
0.6%
Engagement
65/100
Virality

Likes 8Comments 0Shares —

Why it worked

The video works because it offers a realistic, behind-the-scenes look at the car buying process, specifically for a luxury car at a budget. The narrative of overcoming obstacles (damaged cars, being outbid) creates a relatable and engaging story for viewers interested in car deals or the challenges of finding them. The clear budget and target car also make the content highly specific and appealing to a niche audience.

Clear problem and goal (finding a specific car within budget)Shows the real challenges and rejections in the sourcing process, building trustGood use of on-screen text to convey key information and narrativeRelatable to anyone looking for a good deal on a high-value item
Car SourcingLuxury Car DealsBehind the ScenesConsumer Education

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