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InstagramComedy

Comedy Instagram video that did 4× its author's usual

non-Muslims during Ramadan☪️😂

@arstanott · 655K followers

×4its author's usual

This creator normally gets 2.2M views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.

The video humorously contrasts the fasting experience of Muslims during Ramadan with non-Muslims eating freely, and then shows a Muslim watching a mukbang video, implying the struggle of fasting.

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5.3M
Views
5.7%
Engagement
85/100
Virality

Likes 302KComments 1.1KShares

Why it worked

The video works because it uses relatable humor and a popular audio trend to highlight a cultural observance. The contrast between the two scenarios creates a comedic effect, resonating with those who observe Ramadan and amusing others with the shared human experience of temptation. The use of a trending audio track also boosts its discoverability and engagement.

Relatable humorEffective use of trending audioClear visual contrastConcise storytelling
humorrelatabilitycultural commentary

How to reproduce this format

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