Comedy Instagram video that did 4× its author's usual
non-Muslims during Ramadan☪️😂
@arstanott · 655K followers
This creator normally gets 2.2M views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.
The video humorously contrasts the fasting experience of Muslims during Ramadan with non-Muslims eating freely, and then shows a Muslim watching a mukbang video, implying the struggle of fasting.
Open original ↗Likes 302KComments 1.1KShares —
Why it worked
The video works because it uses relatable humor and a popular audio trend to highlight a cultural observance. The contrast between the two scenarios creates a comedic effect, resonating with those who observe Ramadan and amusing others with the shared human experience of temptation. The use of a trending audio track also boosts its discoverability and engagement.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm