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InstagramFitnessTutorial

“Turning my office into a reformer pilates studio bc I sit all day”

@randywrld

We have not measured this creator's own baseline yet, so we cannot say whether 14M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A man in an office setting uses his desk and office chair to mimic reformer pilates exercises, demonstrating various stretches and poses. The video highlights how to stay active even when sitting all day.

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14M
Views
7.4%
Engagement
85/100
Virality

Likes 1.1MComments 2.2KShares

Why it worked

The video is relatable to office workers who sit for long periods and offers a creative, accessible solution to incorporate fitness into their workday. The use of a trending audio makes it engaging and shareable.

Relatable content for office workersCreative use of everyday items for fitnessEngaging trending audioClear text overlay for context
Fitness tipsOffice hacksHumor

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