InstagramFood
“POV: you see your friend drinking a redbull”
@rdajaniii · 95K followers
We have not measured this creator's own baseline yet, so we cannot say whether 23M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person is about to drink a Red Bull when their friend snatches it, throws it out the window, and replaces it with a Monster Energy drink.
Open original ↗23M
Views
5.0%
Engagement
90/100
Virality
Likes 1.1MComments 8.2KShares —
Why it worked
The video creates a humorous and relatable scenario for energy drink enthusiasts, especially those with strong brand preferences. The unexpected action of throwing the Red Bull out the window creates a 'shock visual' and a 'curiosity gap', making viewers want to see the resolution. The 'POV' hook draws the audience in, and the quick, punchy delivery keeps them engaged. It leverages brand loyalty and playful rivalry, encouraging comments and shares.
Strong POV hook that immediately draws viewers in.Unexpected and humorous twist.Relatable scenario for energy drink consumers.Good use of sound effects (can opening, throwing) to enhance the experience.Clear brand preference showcased without being overly promotional.
humorbrand loyaltyrelatability
How to reproduce this format
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