Instagram video breakdown
Be By You out now
@lukecombs · 8.1M followers
We have not measured this creator's own baseline yet, so we cannot say whether 8.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows a male artist in a recording studio, wearing headphones and singing into a microphone while holding lyrics. The focus is on the raw, authentic process of recording music.
Open original ↗8.6M
Views
6.6%
Engagement
75/100
Virality
Likes 563KComments 3.9KShares —
Why it worked
This video works because it offers an intimate, behind-the-scenes look at the creation of music, which resonates deeply with fans. It builds anticipation for new releases and fosters a stronger connection between the artist and their audience by showing the effort and passion involved. The raw, unpolished nature of the recording process makes it feel authentic and relatable.
Authenticity of the recording processIntimate look at the artist's workStrong emotional connection through musicHigh production quality for a behind-the-scenes look
Behind the ScenesCreative ProcessMusic ProductionArtist Life
How to reproduce this format
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