InstagramVlog
“pov: you have attachment issues”
@kyle___vieira · 99K followers
We have not measured this creator's own baseline yet, so we cannot say whether 19M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person walks down a snowy street, kicking a small snowball. The video then fast-forwards through '5 years later', '8 years later', and '45 years later', showing the same person at different life stages, still seemingly attached to the snowball, culminating in a deathbed scene where the last words are about wishing they kept kicking the snowball.
Open original ↗19M
Views
12.7%
Engagement
90/100
Virality
Likes 2.4MComments 3.9KShares —
Why it worked
The video works by using relatable humor about attachment issues, combined with a surprising and absurd long-term commitment to a snowball. The time jumps create a narrative arc that is both funny and slightly poignant, making it highly shareable. The 'POV' hook immediately draws viewers in by inviting them to identify with the premise.
Strong, relatable hookEffective use of time jumps for comedic effectClear narrative progressionGood acting and facial expressionsUnexpected and memorable punchline
HumorRelatabilityStorytelling
How to reproduce this format
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