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InstagramReal EstateTalking head

“I can't imagine going to an office with 10 agents where nobody has closed anything for two weeks. Then you wonder like, do I even have a chance?”

@alessia_sheglova · 337K followers

×1its author's usual

This creator normally gets 57K views. This one got 60K. That gap — not the raw number — is what makes the format worth copying.

The video features two women discussing the importance of quality over quantity in recruiting real estate agents, highlighting how a supportive environment and successful peers motivate new agents to achieve high commissions, contrasting their approach with larger companies that prioritize mass recruitment.

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60K
Views
9.0%
Engagement
75/100
Virality

Likes 5.2KComments 132Shares

Why it worked

The video works by tapping into the aspirations of real estate agents, offering a compelling narrative about success and support within a company. The use of a relatable problem (lack of deals) and a clear solution (quality recruitment leading to success) creates an engaging and inspiring message. The visual elements, like the money falling, reinforce the idea of high earnings, making the message more impactful and memorable.

Clear and concise message about company values.Relatable hook that addresses a common industry pain point.Effective use of visual metaphors and animations to illustrate points.Strong testimonials/anecdotes of success.Professional production quality.
recruitment strategycompany cultureemployee motivationsuccess stories

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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