“How to unlock the 25th hour”
@rdajaniii · 95K followers
We have not measured this creator's own baseline yet, so we cannot say whether 23M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person prepares a highly caffeinated drink by combining espresso, two different energy drinks, creatine, and caffeine pills in a shaker bottle, with the on-screen text asking "How to unlock the 25th hour."
Open original ↗23M
Views
5.3%
Engagement
90/100
Virality
Likes 1.2MComments 9.3KShares —
Why it worked
The video works because it taps into the relatable desire for increased productivity and energy, especially among those with demanding schedules. The extreme combination of stimulants creates a sense of shock and curiosity, while the fast-paced editing and trending audio make it highly engaging and shareable. It also uses a bold claim in the hook, immediately grabbing attention.
Strong, curiosity-inducing hookFast-paced editing keeps viewers engagedRelatable desire for more energy/productivityUses popular energy drink brands for recognitionClear, step-by-step visual demonstration
productivityenergyfitness
How to reproduce this format
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