InstagramTravel
Instagram video breakdown
From Pole to Dubai
@ahmedhossam · 11M followers
We have not measured this creator's own baseline yet, so we cannot say whether 6.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Two men are seen in Dubai, discussing a desire for a calmer place. They then magically transport to a snowy, icy landscape, shivering and complaining about the cold, before instantly returning to Dubai, expressing their preference for the city.
Open original ↗6.8M
Views
1.7%
Engagement
90/100
Virality
Likes 118KComments 438Shares —
Why it worked
The video uses a humorous contrast between two extreme environments (Dubai vs. the Arctic) to highlight the benefits of Dubai. The unexpected magical transition and the relatable discomfort of the cold make it entertaining and memorable. The presence of a recognizable public figure also draws significant attention and adds to its shareability.
High production value with seamless visual effects for transitions.Humorous and relatable scenario of wanting comfort over extreme conditions.Features a widely recognizable public figure, increasing reach and engagement.Clear contrast between two locations effectively highlights the desired message.Engaging dialogue and expressive acting.
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