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InstagramAutoVoiceover + b-roll

“4500 AED for this Cadillac Brougham?!”

@049_dubai_auto · 72K followers

We have not measured this creator's own baseline yet, so we cannot say whether 5.4M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video showcases a vintage green Cadillac Brougham at an auction in Dubai, highlighting its surprisingly low price of 4500 AED (approximately $1000 USD) due to an engine issue. The creator expresses disbelief at the low price for such a classic car.

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5.4M
Views
1.9%
Engagement
85/100
Virality

Likes 103KComments 1.1KShares

Why it worked

This video works because it taps into the universal appeal of finding a 'diamond in the rough' or a great deal. The shocking price for a vintage car creates curiosity and a sense of urgency, making viewers want to see more details and understand why it's so cheap. The voiceover adds a personal, incredulous reaction that resonates with viewers who appreciate classic cars or a good bargain.

Highlights a surprising and engaging fact (low price for vintage car)Clear visual focus on the product and its detailsVoiceover adds personality and emphasizes the key messageRelatable reaction to an unexpected deal
Car DealsVintage CarsAuction FindsAutomotive Culture

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