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InstagramComedy

“This felt great!!! 😮”

@arron_crascall · 4.6M followers

We have not measured this creator's own baseline yet, so we cannot say whether 74M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A couple cuts a tennis ball-like toy in half to create a 'bob' wig, then a man wears it in public, observing people's reactions.

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74M
Views
6.9%
Engagement
85/100
Virality

Likes 5.1MComments 24KShares

Why it worked

The humor comes from the absurdity of the 'haircut' and the man's deadpan reactions to people's confused stares. The trending audio adds to its shareability.

uses trending audio effectivelystrong visual hook with the 'hair' transformationrelatable public reactions add humorsimple concept, easy to replicate
humorpublic pranksreaction content

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