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“POV: Crypto bros during a Bull vs. Bear Market...”

@mytechceo · 365K followers

We have not measured this creator's own baseline yet, so we cannot say whether 8.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video shows a 'crypto bro' living lavishly in a luxurious hotel during a bull market, offering caviar and gold espresso. Three weeks later, during a bear market, the same person is seen eating canned tuna in a restaurant, pretending it's caviar.

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8.2M
Views
2.4%
Engagement
85/100
Virality

Likes 193KComments 1.9KShares

Why it worked

This video works because it uses humor and relatable exaggeration to comment on the volatile nature of cryptocurrency markets and the often-stereotypical behavior of 'crypto bros.' The stark contrast between the two scenes creates a comedic effect, resonating with anyone familiar with market fluctuations or the crypto community. The POV format makes it engaging and easy to imagine oneself in the situation.

Strong contrast for comedic effectRelatable scenario for a specific audienceClear on-screen text to guide the narrativeGood acting and delivery of lines
humorfinance commentaryrelatable struggles

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