×49InstagramComedy
“Легендарная битва😈”
@denis_deham · 2.1M followers
×49its author's usual
This creator normally gets 720K views. This one got 35M. That gap — not the raw number — is what makes the format worth copying.
A man in a black coat and sunglasses stands at a crosswalk, dramatically gesturing as if leading an army. As the pedestrian light turns green, he shouts and charges forward, with the crowd of pedestrians following behind him, creating a humorous scene.
Open original ↗35M
Views
4.0%
Engagement
90/100
Virality
Likes 1.4MComments 17KShares —
Why it worked
The humor comes from the unexpected dramatic performance in an ordinary setting, combined with the intense audio. It's highly shareable because of its absurdity and the relatable experience of waiting at a crosswalk.
unexpected humor in a mundane settingengaging audio choicerelatable scenario (waiting at a crosswalk)good use of crowd reaction
humorpublic pranksrelatable situations
How to reproduce this format
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